never fall in love with your idea, fall in love with the problem. Great entrepreneurs have identified, observed and exploited a problem. How they do it which is your idea is less important. But if you can identify a profitable problem and then figure out a way to actually solve that problem to the right people, that's a million times better than coming up with an idea. Idea as we've all heard or a dime a dozen, nobody cares about ideas, execution is the only thing that matters. But let's say you've identified a problem then it's going to take some research and discussion and really figuring out how people are solving this problem today.