#26 Walk-Through: Building a Brand's Video Strategy | Dave Trausneck (@trausneck)

Hello!
Welcome to the Fire Show, Austin's podcast about entrepreneurship strategy, and working your face off. This is your host, Moby, I interview the best in Austin, from the Mayor, to Director of SXSW, Designer of the Airport, Austin Woman Entrepreneur of the Year, and more.
It’s a fun time.
During SXSW this year, I was waiting around a bar and started chatting to the guy next to me, all because he just had a really cool cowboy hat. A minute or two of chatting about Austin and SXSW later, I asked him what he did. Turned out, Dave was the Director of Video Strategy for Circa news, a video-driven news platform. And it just so happened that I was interviewing people about social media strategy at SXSW for this show.I invited Dave to come in 2 days later, and boom! We recorded the interview.
In this episode, we build a fictional company and do a case study on how we can build out it’s video strategy for maximum brand awareness, customer interests, and eventually revenue. It’s perfect if you have a company or brand that you want to drive more attention to using video, which is king.
So a little bit about Dave, outside of the fact he likes dope hats, and a little bit about Circa.
Circa is an online news platform, which started in 2012 as a video-driven IOS application. It was acquired in 2015 by Sinclair Broadcast group , a publicly traded telecommunication company in the US is the largest TV station operator by number of stations (more than 200), and by total coverage. Circa ideology is to present information with "no spin, just facts and transparency" and in "an irreverent tone" that will allow the site's target audience (young adults 18 to 35 years old) to form its own opinions. It’s actually rated for its High Factual reporting on multiple media bias fact checker websites.
And Dave. Dave, who you can find on Twitter or Instagram as @Trausneck, started of as a Sports Editor at a student newspaper in 2002, then a New Producer at multiple Tv stations. He used his experience to transition in Social Media Management for the Sinclair Group, and moved from Assistant Manager to Manager to now Director of Social Media for CIrca news.
I’m grateful to have run into Dave when I did, and share this with you. I hope, using the knowledge Dave drops, and more, you fucking kill it for your company or brand.
Ladies and gents, enjoy.