#25 4 Elements of a Social Media Strategy I Claire Winslow (@ClaireWinslow)

Today, I’m sitting down with Claire Winslow, President of Best Practice Media, a social media marketing agency focused on helping their clients make more revenue. She also brought SMW to Austin, where I interviewed other people you have listened to, or will listen to soon on the show - such as Meredith Rose from last week. She’s very involved in the marketing ecosystem in Austin and the US, so if you’re in those circles, you probably know of Claire.
Today, with Claire we’re talking social media from a strategic perspective. We can all tweet and make ads and sponsored posts, but marketing is as investment. Social media marketing takes resources, and it’s an investment. How do we make the most of this investment? Let’s find out.
This was filmed in the Startup studio at Galvanize with the help of Kevin Chin from MediaTech Ventures, a media & technology advisory firm. They just launched their Educational platform and incubator by the way, at collective.mediatech.ventures. If you are in the creative and tech communities in Austin, and want to learn from the best, or teach others, or work on your idea, Check them out at collective.mediatech.ventures.
You can get in touch with Claire @ClaireWinslow, or on bestpracticemedia.com.
Ladies and gents, enjoy.