For people listening who don’t know what SXSW is, it’s a 10-day festival about all things tech, film, and music in the middle of March in Austin, TX.
That’s the simplified answer. More than 70,000 people come down to Austin for this, and the whole city buzzes. You walk down the street, and you can feel it. I’m not kidding.
To say that SXSW is a catalyst is an understatement. From President Obama, tech CEOs, film star, music moguls, entrepreneurs, all the way to ordinary folks like me, all come together for a 10-day of non-stop exposure to speakers, product launches, marketing campaigns, concerts. Films are launched during this time, deals are made between companies large and small, and if you thought Austin parties - it’s on a whole another level.
I sat down with Hugh Forrest, Director of SXSW, to learn about the behind the scenes management of SXSW interactive, the tech part of the festival which has showcased speakers such as President Obama, Peter Thiel, Gary Vaynerchuk, Tim Ferriss, and more.
How thinking long-term when it comes to relationships can pay off
The fallacy that the value of attending an event like SXSW is that you’ll meet a rich investor by accident
How to get feedback from a large number of customers, and how to sustain improvement at scale
Making the most of your SXSW experience
Where to find Hugh:
If you’re coming to SXSW this year, holla. Let’s meet.
As always, my wonderful friends, enjoy.